He attended Our Lady of Apostles primary school, Yaba, Lagos. and obtained his West African School Certificate (WAEC) at St Gregory’s College, Obalende. Ben Murray-Bruce. He graduated from University of South Carolina, and as awarded a bachelor's degree in Marketing in the year 1979.
A businessman, politician and founder of the Silverbird Group. A member of the People's Democratic Party.
In 1983, he was the one who promoted the Miss Universe Nigeria Pageant, Miss Intercontinental Pageant 1986-1994 and to date.
He is the current promoter of the annual Most Beautiful Girl in Nigeria Pageant which he started in the year 1986. He served as a Member of the Board of the Nigerian National Arts Theater, Federal Films Censors Board, Nigerian Film Corporation, National Film Distribution Company and Anti- Piracy Action Committee of Nigeria.
He was the Director General of Nigerian Television Authority between the years 1999 and 2003.
His passion for show business led him and his wife to established the defunct Silverbird Magazine in the year 1980 with a loan given to him by his father.
He single-handedly revolutionized the cinema business in Nigeria, he started the Silverbird Productions with a very little, today, Ben Bruce has built a business empire that is running into several billions of Naira and has provided employments for so many Nigerian youths.
It was on his platform that the winner of Miss World was discovered in the person of Agbani Darego.
He is the chairman of the Silverbird, a group that has one of the best TV stations in Nigeria known the Silverbird Television. It has a branch in Los Angeles known there as the ‘MAGIC MORNING’.
He joined politics in the year 2011, he contested for the position of governor in his state Bayelsa, was screened out of the gubernatorial race under the umbrella of the People's Democratic Party.
He later contested and won election in March 2015, as a Senator representing Bayelsa East Senatorial District at the National Assembly under the umbrella of the People's Democratic Party.
He has several awards and recognitions which includes the under listed:
• "Showbiz Icon of the Year Award" (2005)
• "“Top Ten” Significant Nigerian Businessmen Award" (2006)
• "Life Achiever Award" (2006)
• "Champion for Nation Building Award" (2007)
• "Excellent Personality Award" (2009)
• "Officer of the Order of the Niger" (2014)